That is how I interpret their focus on women in the debate over climate change. They use a person's emotion instead of the facts to support a cause, which actually means nothing about the cause. Prove it, don't personalize it. And don't allow yourself to be fooled by such a simple tactic. Use facts, not emotion, to support your various causes.
From: http://www.dailytimes.com.pk/default.asp?page=2009%5C11%5C20%5Cstory_20-11-2009_pg7_28
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